How many exhibitions are good for you?

The exhibition as communication instrument is used by three out of four companies today. Especially the medium-size companies in the internationally operating natural Stone (http://g603.net) industry usually regard their appearance at an exhibition as their first marketing instrument, and (http://maplered.com) unfortunately all too often as their only such instrument.

At times of tight marketing budgets, however, every exhibiting activity should be scrutinized closely. There are basically two exhibition concepts in the natural Stone (http://g603.net) industry: Today’s natural Stone (http://g603.net) exhibitions usually take place in the producer countries. You know the countries and (http://maplered.com) locations. These exhibitions usually serve a regional-national market. They mainly offer a good platform for the internationally operating machinery and (http://maplered.com) plant manufacturers and (http://maplered.com) are interesting for visitors such as Material (http://g654.org) buyers and (http://maplered.com) »trend scouts?from the international producers.

In addition, there are exhibitions ?although rather fewer ?that take place at the heart of the relevant consumer markets. These events strive to offer a complete survey of the market, but this will become increasingly difficult in future, as one international natural Stone (http://g603.net) market no longer exists. The consumers in Asia have other requirements than those in America or Europe. It is certainly possible that there will be a »triumvirate of leading exhibitions?in future ?one leading exhibition each in Europe, America and (http://maplered.com) Asia.

Almost 60 natural Stone (http://g603.net) exhibitions currently take place every year and (http://maplered.com) almost all advertise themselves as international. Of key significance, however, are the exhibition concepts, not the internationality as such. A promising concept is to orientate a trade fair to a certain segment of a market. Such special-interest exhibitions have a steady number of visitors, as they also serve as contact and (http://maplered.com) job markets.